PwC, a global consulting firm partnered with Spacefinish to create a unique space where clients could come to experience and immerse themselves in their innovative tech solutions. PwC wanted the space to immediately be recognized as a tech space in Africa and for visitors to leave the space with a piece of the continent in their hearts and an understanding of the quality of solutions PwC is dedicated to providing.

Creating a space that showcases PwC’s solutions. The Demo Lab was designed for visitors to experience PwC’s innovative solutions in action. We included an enclosed Augmented Reality room designed to give the best Augmented Reality experience and custom-designed QR code functionality engraved in the floors, where visitors can trigger to get a digital experience via their Augmented Reality headgear.  

Making the space afro futuristic. The Artwork and furnishing of the space were used to showcase the African culture and some of the innovative feats that have come from the continent.


One of the innovative feats to come out of Africa is the ideographic script Nsibidi, comprising of nearly a thousand symbols, Nsibidi originated from Southeastern Nigeria and was used as a means to effectively communicate the human condition across ethnicities. We modified the Nsibidi script and created a sister script called Nwabidi (meaning the offspring of Bidi). This script can be found around the Experience Centre used to express some of PwC’s work ethics such as “work together” and “act with integrity”.

Tailoring the space to how PwC works. Insights gained from our qualitative and quantitative research with PwC showed that their preferred way of working is together. To encourage this, we designed the Infinity Workstations which is a continuous stretch of workstation surface with no divider barriers. 

The cafeteria was designed to be relaxing and nostalgic. We used African elements like Aso Oke and vintage kerosene lamps to take a modern spin on some cultural reference points and evoke a feeling of pride in the African heritage.