$30 Billion dollars Global Entertainment Power House Taps Spacefinish to Propose Workspace Solution

Multinationals and investors continue to show business interest in Africa. The technology sector isn’t the only sector attracting global brands to Africa as we see companies like Nike, Adidas, Amazon Prime, Netflix, Volkswagen, and General Electric have all established their presence in Nigeria; one of Africa’s primmest spots for foreign businesses amongst other African countries, due to the massive growth opportunities across the continent.

As known, Africa is a peculiar continent with multiple cultures with fascinating ways of life and work. Thus, these companies often realize the need to redesign and adapt their systems to suit the African way of life. The first investment made is usually a shining new workspace that fosters creating an environment that will attract the best talent, resonate with their customers, and accelerate local integration and cultural fit.

At Spacefinish, we work with companies from different sectors. A Global Entertainment Conglomerate reached out to us to provide our insights on how Nigerians work and to seamlessly bring a sense of appeal to the brand for cultural fit as they established a presence with their new office space.

Staying true to form, we came up with an environment-friendly solution that helps our clients’ workforce remain productive and creative as they create blockbuster moments for the African film industry.

Below, we break down the workplace solutions we introduced using the latest trends and technologies.

‘Tales by Moonlight’, The Collaboration Space

We created a collaborative space that had a western open-floor design incorporated with a Nigerian twist that would appeal to anyone who sets foot into the space. We ensured that the company would maintain its international structure of collaboration while incorporating the Nigerian culture into the mix. A win-win for brand culture and localization.

To localize this space and align it with Nigerian culture, we introduced elements from ‘Tales By Moonlight’, an iconic Nigerian show. The early 90s TV broadcast was a beautiful portrayal of African storytelling in its purest form; where a storyteller sat underneath the twinkling night sky to narrate folktales to kids and asked them to share morals learned after each story.

We pay homage to ‘Tales By Moonlight’ by applying its under-the-night-sky concept to the general floor plan of this design; creating an open, ‘Collaborative Space’ that will spur idea-sharing and teamwork. Including moon-shaped lights is another nice touch that we included to reinforce the ‘Tales By Moonlight’ theme.

A Cinematic Work Experience

Even though foreign brands want to wrap themselves in the culture of their host country, they also want to retain the most important bits of themselves, they want to ensure that every aspect of their operations aligns with their brand.

Bearing that in mind, Spacefinish brings this production company’s story to the center stage by capturing the beauty that comes from watching movies. The idea for this workspace takes inspiration from the cinema concession stand. This is the area you’ll find surrounding ticket booths. They are also commonly known as the cinema lobby.

This space includes the prominent counter you'll find at cinemas, with a digital menu board and signage that all give off an unmistakable feeling of being at the movies. What stands out most is not just simplicity but also how we helped this movie production company achieve further inclusion by imagining new settings for Nigerian heritage movies.

Ideate, Create, and ‘Keep It, Rolling’

Infusing creative ideas with our clients’ brand proposition of maintaining high levels of productivity at all times, we designed a unique space called ‘Keep It Rolling,’ which integrates both the functions of a creative studio and a boardroom.

We created an ideal hub for creativity and documentation by integrating both the functions of a creative studio with boardroom amenities in one space. This allowed us to offer employees more working room while they are at work, giving them greater flexibility than ever before! We implemented industry paraphernalia like movie set clapper boards or cork walls that will truly bring your brand’s story alive on screen (or paper).

Additionally, we mapped out dynamic furnishing elements so you can use these features as needed-whether it be drafting new content ideas during business hours; running meetings after hours, or filming video shoots.

With cutting-edge technology in building systems, we proposed retractable table screens and foldable chairs. When filming on a project the dynamic tables would retract into ceilings to create space while a green screen is set up on them; at other times, however, these cleverly designed seats may be stored away or organized according to how many people will use it that day - making sure there's always enough room left over.

Spacefinish is preparing entertainment companies and others for the future of work

With our diverse experience in the fields of finance, transport, and tourism as well as technology-related projects like fintech or even core IT services we have designed spaces that are both innovative and productive.

Now it's time to take this one step further by providing exciting entertainment environments across Africa!